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Web3 Marketing Agency for Protocols, Tokens and dApps
Web3 marketing agency work only pays off when the team knows crypto from the inside, yet most agencies selling it learned crypto after 2021, which is why their plans read like SaaS playbooks with a token bolted on. Cohort Marketing has run growth for blockchain protocols, tokens and dApps since 2022, through two full market cycles, and it is the only kind of work we take.
Quick answer: Cohort Marketing is a full-stack Web3 marketing agency that grows protocols, tokens, DAOs and dApps through crypto-native channels instead of traditional ads: KOL and influencer campaigns on X and Telegram, Discord community building, crypto PR, short-form video and clipping, and on-chain growth loops measured in wallets rather than clicks. 500+ campaigns launched and 7M+ followers gained for client projects since 2022.
Trusted By Industry Leaders
Why Web3 Marketing Needs a Different Playbook
Almost every assumption behind a Web2 growth plan breaks in crypto.
| Web2 | Crypto | |
|---|---|---|
| Channels | Google and LinkedIn | X, Telegram, Discord, YouTube and TikTok |
| Conversion event | A form fill | A connected wallet, first transaction or deposit |
| Trust | Brand and analyst reports | KOLs, audits and public on-chain history |
| Tracking | Cookies and last-click | UTM plus wallet-level attribution |
And decisions happen in hours, inside narrative windows that close fast.
Token promotion is restricted or blocked on Meta, Google and X in many regions, so the acquisition burden shifts to earned and creator-led distribution, exactly the muscle a generalist agency does not have. The costlier failure mode is mercenary users who farm the incentive and leave: we plan campaigns around retained wallets and repeat activity, and report the drop-off honestly. If your remit is broader than Web3, see our crypto marketing agency page.
Our Web3 Marketing Services and How Engagements Are Priced
As a full-stack Web3 marketing agency we run:
- KOL and influencer campaigns across a 5,000+ network with 300+ exclusive creators.
- community and social management on Discord, Telegram and X.
- A 3,000+ creator clipping and TikTok desk in-house.
- PR and narrative work through 200+ media partners.
- token launch and TGE execution.
- Growth engineering with attribution down to which creator produced a wallet that is still active a month later.
Engagements are priced through four models, and most programs combine two or three:
- Monthly retainer for ongoing growth.
- Campaign sprint for a TGE, mainnet or exchange listing.
- KOL media budget driven by follower tier, region, exclusivity and usage rights.
- Production desk billed on monthly video volume.
Ask every agency for two numbers, not one: we quote agency fee and creator spend separately by default and pass creator costs through at the rate the creator charges.
Web3 Verticals We Specialize In
Vertical experience is not a formality in Web3: the KOLs who move developers are not the KOLs who move traders, and a DePIN node operator does not respond to messaging built for a GameFi player. We have shipped campaigns across:
- Layer 1 and Layer 2 ecosystems
- Exchanges and wallets
- Consumer dApps
- DeFi and yield protocols
- AI and crypto
- DePIN networks
- DAOs and governance
- Gaming and metaverse projects
The results are specific:
- : 5,000+ developer signups in three weeks.
- Swissmoney: 32,000 users onboarded.
- Saakuru Labs: 12,000 testnet users in six weeks.
- Step App: TGE execution.
- Gate.io: volume-focused campaigns.
Full write-ups with the campaign structure behind each result are on our case studies page. If your vertical is not listed, say so on the call: we would rather tell you we have not done it than learn on your budget.
The Cohort Marketing Web3 Growth Framework
Four phases, with the deliverable named at each one.
- Discovery, weeks one to two. Produces a channel audit, competitor teardown and a 90-day plan with named owners and dates.
- Foundation, weeks two to four. Builds community structure with written moderation SOPs, a KOL shortlist with rates and audience data, and tracking with wallet attribution live before spend starts.
- Amplification. Runs coordinated KOL, clipping, PR and community pushes timed to your milestones.
- From month three we cut underperformers and scale winners.
Phase 2 is the one projects want to skip, and skipping it is the most common reason Web3 marketing budgets get wasted.
The weekly report covers:
- Spend split by agency fee and media.
- Creator-by-creator results, including the ones that flopped.
- Wallets or signups attributed to source.
- Community growth alongside retention.
Impressions with no activation, follower counts from engagement pods and bot-driven Discord volume are trivially easy to manufacture: we do not buy them and we do not report them.
How to Choose a Web3 Marketing Agency, and Where We Fit
You are reading several Web3 marketing agency pages today and they all sound similar, so run the diligence we would run. Ask for:
- The quote split into agency fee and KOL spend.
- A named client reference you can reach.
- The people and hours on your account.
- A redacted weekly report.
- How paid-promotion disclosure is handled.
Red flags:
- Guaranteed impression numbers.
- KOL costs that are never itemised.
- Engagement-farm community metrics.
- Twelve-month lock-ins from a pitch that says results compound.
We brief every creator on disclosure and screen restricted jurisdictions, and we are the wrong call if the goal is token price rather than users. Where we fit: Web3 native since 2022, a 5,000+ KOL network with 300+ exclusive, an in-house UGC desk, on-chain analytics and itemised month-to-month terms.
Start with what crypto marketing is or what Web3 marketing is, compare us through our Coinbound and GuerrillaBuzz alternatives pages, then get in touch.
Related solutions
Get a Web3 Growth Plan You Can Actually Compare
Book a free strategy session. You will leave with a channel-by-channel view of where your growth is leaking, the two or three plays we would run first, and an itemised proposal that separates agency fee from creator spend. Comparing quotes first? See our breakdown of Web3 marketing agency pricing. No obligation, and no pressure to sign in the room.
Other Services
Blockchain Marketing Expertise
Leverage our deep understanding of DeFi, NFTs, and crypto ecosystems to skyrocket your project's visibility and user adoption
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Streamer Sponsorship Management
End-to-end streamer sponsorship management: sourcing, concurrent forensics, deal negotiation, contracts, compliance briefs, and weekly FTD reporting.
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Casino Clipping Campaigns
Managed clip campaigns for casino operators: footage sourcing, editor pods, compliance review, account seeding, and FTD attribution at $1-5 per 1,000 views.
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Casino Streamer Sponsorships
Booking and managing Kick, Twitch and YouTube casino streamers: vetting, deal structures, compliance and clipping that turns sessions into evergreen acquisition.
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Casino VIP Player Marketing
VIP and high-roller programs for operators: tier design, host playbooks, personal offers and reactivation that protect the players who drive most of your GGR.
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Crypto Casino Launch Marketing
Launch program for new crypto casinos: positioning, KOL and streamer waves, affiliate program setup and community build to the first 1,000 depositors.
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Robinhood Chain Marketing Agency
Full-stack marketing for teams on Robinhood Chain: KOL campaigns, token launches, PR, clipping and community operations.
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iGaming & Casino Marketing
Creator campaigns, clipping, affiliates and paid media that can pass review for casinos and sportsbooks.
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UGC Creator Sourcing
UGC creator sourcing and vetting from a 3,000+ UGC creator roster: audience checks, niche fit, contracting, rights and bench depth for volume.
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Crypto UGC Content Production
End-to-end crypto UGC content production: scripting, creator direction, editing, localisation and platform-ready cuts, delivered weekly.
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Crypto Influencer Marketplace
Browse 5,000+ vetted crypto influencers by platform, chain and language, with engagement data shown before you book.
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MiCA License Support for Crypto Projects
MiCA license support for crypto projects: jurisdictions, costs, 9 to 15 month timelines via vetted legal partners, plus EU marketing built in parallel.
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YouTube Influencer Marketing
Dedicated reviews, integrations and explainers with trusted crypto YouTubers: long-form content that keeps converting.
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Crypto Micro-Influencer Marketing
Activate niche crypto micro-influencers with highly engaged audiences for efficient, authentic, high-converting reach.
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KOL Campaign Management
End-to-end management of your crypto KOL campaigns: outreach, contracts, scheduling, deliverables, and reporting.
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Crypto KOL Marketing
Source, brief and track KOLs on X, YouTube, Telegram and TikTok against a written brief.
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Crypto TikTok Marketing
Algorithm-native TikTok campaigns for crypto and Web3: creators, clipping, and short-form video that reach retail at low CPMs.
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UGC Creator Management
UGC sourcing, briefs, QA and a weekly volume of short-form you can actually publish.
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Blockchain Marketing Agency
End-to-end marketing for L1/L2s, DeFi and token launches, scoped to the markets you can actually reach.
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Token Launch Clipping Campaigns
Performance-driven clipping campaigns built around your TGE, presale, or exchange listing, measured in views, wallets, and on-chain conversions.
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Crypto Clipping Agency
Same-day clips for TikTok, Reels, Shorts and X, written to the product story rather than a generic hook.
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Blockchain Promotion Agency
Blockchain promotion agency amplifying crypto projects through KOL campaigns, PR placements, community events, and cross-protocol partnerships. Maximum visibility, minimum noise.
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Blockchain Advertising Agency
Blockchain advertising agency navigating crypto ad restrictions across Google, Meta, X, and Web3-native platforms. Compliant campaigns that drive real conversions.
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Blockchain Design Agency
Specialized blockchain design agency creating UI/UX for DeFi dashboards, token platforms, NFT marketplaces, and crypto wallets. Web3-native design that converts.
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Blockchain Tech Development
Transform complex concepts into powerful infrastructures. Our team builds secure solutions that scale
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Crypto Fundraising
A narrative pack an allocator can finish. We do not sell warm intros as the product.
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Web3 GTM Strategy
A launch plan with dates, owners and a definition of done — not a 40-page GTM PDF.
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Blockchain PR
Turn a product milestone into one story, one embargo, and outlets that will run it.
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Crypto Influencer Marketing
Pair the product with creators who already talk to that market, then brief and track them.
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Crypto Growth Hacking
Skip the slow growth phase. Our strategies turn casual users into passionate advocates of your project
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Crypto Community Management
Named mods, a tone of voice, and rituals so the chat stays usable.
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Crypto Social Media Management
A posting timetable for X, Telegram and the rest — product notes, not filler.
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What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Swissmoney: Verified Users Acquisition
Onboarded 32K German-speaking users and cut CPA 4x for a Swiss crypto-banking platform
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
How much does a Web3 marketing agency cost?
Cost depends on model and scope, not a list price. Most programs combine a monthly retainer for strategy and execution, a separate pass-through budget for KOL and creator spend, and optional campaign sprints around a TGE or listing. Ask every agency to split fee from media spend, since a blended quote cannot be benchmarked. We itemise both and quote against your actual channel mix.
What does a Web3 marketing agency actually do day to day?
Day to day it is distribution and community operations. That means briefing and managing KOLs, producing short-form video and clips, moderating Discord and Telegram across time zones, posting and engaging on X, pitching media, and maintaining the tracking layer that attributes wallets back to source. Strategy sets the direction, but the compounding comes from consistent daily execution.
Should we hire a Web3 marketing agency or build the team in-house?
Hire an agency when you need creator networks, media relationships and multi-channel coverage faster than you can recruit them, which is almost always true around a launch. Build in-house for community voice and founder-led content, which should never be fully outsourced. The best setup is usually hybrid: an internal owner who holds the narrative, with an agency supplying reach and production.
How do you measure success and prove ROI?
We measure connected wallets, first transactions, deposits and retention, attributed to individual creators and posts through UTM and wallet-level tracking set up before spend begins. Social growth and sentiment are reported alongside, never instead. You get weekly channel-level reporting including the creators that underperformed, because knowing what failed is what makes the next month cheaper.
Do you work with early-stage projects, and can you run campaigns globally?
Yes to both. We work with projects from pre-seed through post-TGE, and early-stage teams get the most from foundation work and KOL seeding before a main push. Our network spans North America, Europe, Asia and MENA, so we run localized campaigns in multiple languages with region-specific community managers rather than translated copy.