-3.svg)
Blockchain Advertising Agency for Google, Meta, X and Crypto Ad Networks
Quick answer: Cohort Marketing is a blockchain advertising agency that runs your paid media as a managed service across Google, Meta, X and crypto ad networks such as CoinGecko, CoinMarketCap and on-chain networks, covering account setup and certification, the ad approval process, creative testing and reporting.
Crypto is harder to advertise than most products. Platform policies change often and vary by country, and an account that trips a review can stop spending overnight. We have run blockchain advertising since 2022 and handle the setup and compliance work, so your budget goes to live placements.
Trusted By Industry Leaders
How a Managed Blockchain Advertising Engagement Runs
Crypto advertising is a permission game: around 70% of crypto ads on Meta get rejected on first submission, even when they are fully compliant. We have certified ad accounts in 14 jurisdictions and know which copy triggers the automated reviewers.
Every engagement moves through the same five stages, and you approve creative and targeting before anything goes live.
- Account setup and certification: we audit existing ad accounts, set up or clean up business managers, and apply for the crypto advertiser certifications Google and Meta require in each target country. This can take one to three weeks depending on jurisdiction, so it starts on day one.
- Compliance review and ad approval: every ad and landing page is checked against current platform policy and local rules before submission. Restricted markets get separate creative sets and geo-targeting. When a rejection is wrong we appeal it, and when it stands we move budget to a channel that is already approved.
- Tracking: conversion events for sign-ups, wallet connections, deposits or swaps, tied to on-chain data where the product allows it, so spend is measured against users and not clicks.
- Creative testing: the first two weeks live are a learning phase. We launch several angles per platform (product, proof, education), cut the weak ones and scale the winners. Meaningful cost-per-conversion data usually arrives from week three.
- Reporting: real-time dashboards, a weekly optimization report and a monthly review of spend by platform, cost per conversion and the plan for next month. Management fees and media spend sit on separate lines.
Channels We Manage and What the Media Costs
We choose channels by what your product is allowed to advertise and where your buyers already spend time. Typical 2026 media rates, from our crypto marketing costs breakdown:
- X (Twitter): $8 to $25 CPM. The main paid channel for crypto audiences: promoted posts, follower campaigns and conversation targeting, within X's limits on token and presale promotion.
- Google Search: $3 to $15 per click (limited categories). Needs certification and country-by-country compliance, but reaches people already searching for an exchange, wallet or product like yours.
- Meta: $10 to $30 CPM (very limited). Workable for certified exchanges and wallets, rarely for token projects.
- CoinGecko and CoinMarketCap: $6 to $15 and $5 to $12 CPM respectively, shown to people checking prices and token pages.
- On-chain ad networks: $4 to $10 CPM, with wallet-activity targeting and lower minimum spends than mainstream platforms.
- KOL-powered paid: top-performing influencer marketing content boosted as paid ads to extend its reach.
Management is quoted separately from media. A standard paid retainer runs $5K to $15K per month in management, plus 3 to 5x that in media spend.
Compliance-First Advertising Approach
Every campaign we run is built compliance-first. We maintain up-to-date knowledge of advertising regulations across all major platforms and jurisdictions, ensuring your campaigns stay live and your brand stays protected.
Our compliance process includes:
- Pre-launch creative review against platform-specific policies
- Landing page optimization for approval requirements
- Geo-targeting configuration for restricted jurisdictions
- Ongoing monitoring for policy changes that could affect active campaigns
We also handle the technical infrastructure: conversion tracking across wallet connections, smart contract interactions, and token purchases using both traditional analytics and on-chain attribution models.
Performance-Driven Results
Our blockchain advertising campaigns are measured by cost-per-wallet-connection, cost-per-transaction, and cost-per-holder, not just clicks and impressions. We have:
- Achieved sub-$5 cost-per-wallet-connection for DeFi protocols.
- Generated 10,000+ app installs for crypto wallets at below-industry CPAs.
- Driven measurable TVL growth through targeted ad campaigns.
Every campaign includes real-time dashboards, weekly optimization reports, and transparent budget allocation so you see exactly how your advertising investment converts to on-chain growth.
Which page fits you: this page covers our managed paid media service on ad platforms. If your ads keep getting rejected, or your product cannot be advertised on Google and Meta at all, see our crypto advertising agency for native and sponsored placements in crypto media, newsletters and KOL ad reads.
Related solutions
Other Services
Blockchain Marketing Expertise
Leverage our deep understanding of DeFi, NFTs, and crypto ecosystems to skyrocket your project's visibility and user adoption
explore
Streamer Sponsorship Management
End-to-end streamer sponsorship management: sourcing, concurrent forensics, deal negotiation, contracts, compliance briefs, and weekly FTD reporting.
explore
Casino Clipping Campaigns
Managed clip campaigns for casino operators: footage sourcing, editor pods, compliance review, account seeding, and FTD attribution at $1-5 per 1,000 views.
explore
Casino Streamer Sponsorships
Booking and managing Kick, Twitch and YouTube casino streamers: vetting, deal structures, compliance and clipping that turns sessions into evergreen acquisition.
explore
Casino VIP Player Marketing
VIP and high-roller programs for operators: tier design, host playbooks, personal offers and reactivation that protect the players who drive most of your GGR.
explore
Crypto Casino Launch Marketing
Launch program for new crypto casinos: positioning, KOL and streamer waves, affiliate program setup and community build to the first 1,000 depositors.
explore
Robinhood Chain Marketing Agency
Full-stack marketing for teams on Robinhood Chain: KOL campaigns, token launches, PR, clipping and community operations.
explore
iGaming & Casino Marketing
Full-funnel growth for online casinos, sportsbooks and iGaming operators: creator campaigns, clipping, affiliates and compliant paid media.
explore
UGC Creator Sourcing
UGC creator sourcing and vetting from a 3,000+ UGC creator roster: audience checks, niche fit, contracting, rights and bench depth for volume.
explore
Crypto UGC Content Production
End-to-end crypto UGC content production: scripting, creator direction, editing, localisation and platform-ready cuts, delivered weekly.
explore
Crypto Influencer Marketplace
Browse 5,000+ vetted crypto influencers by platform, chain and language, with engagement data shown before you book.
explore
MiCA License Support for Crypto Projects
MiCA license support for crypto projects: jurisdictions, costs, 9 to 15 month timelines via vetted legal partners, plus EU marketing built in parallel.
explore
YouTube Influencer Marketing
Dedicated reviews, integrations and explainers with trusted crypto YouTubers: long-form content that keeps converting.
explore
Crypto Micro-Influencer Marketing
Activate niche crypto micro-influencers with highly engaged audiences for efficient, authentic, high-converting reach.
explore
KOL Campaign Management
End-to-end management of your crypto KOL campaigns: outreach, contracts, scheduling, deliverables, and reporting.
explore
Crypto KOL Marketing
Activate 5,000+ vetted crypto KOLs across X, YouTube, Telegram and TikTok: sourced, briefed, and tracked end to end.
explore
Crypto TikTok Marketing
Algorithm-native TikTok campaigns for crypto and Web3: creators, clipping, and short-form video that reach retail at low CPMs.
explore
UGC Creator Management
Fully managed crypto UGC creator networks: sourcing, vetting, briefing, QA, and a steady stream of on-narrative short-form video at scale.
explore
Blockchain Marketing Agency
Full-stack blockchain marketing agency delivering end-to-end growth for Layer 1s, Layer 2s, DeFi protocols, and token launches. 5,000+ KOL network.
explore
Token Launch Clipping Campaigns
Performance-driven clipping campaigns built around your TGE, presale, or exchange listing, measured in views, wallets, and on-chain conversions.
explore
Crypto Clipping Agency
Crypto-native clipping campaigns that flood TikTok, Reels, Shorts, and X with on-narrative short-form content.
explore
Blockchain Promotion Agency
Blockchain promotion agency amplifying crypto projects through KOL campaigns, PR placements, community events, and cross-protocol partnerships. Maximum visibility, minimum noise.
explore
Blockchain Advertising Agency
Blockchain advertising agency navigating crypto ad restrictions across Google, Meta, X, and Web3-native platforms. Compliant campaigns that drive real conversions.
explore
Blockchain Design Agency
Specialized blockchain design agency creating UI/UX for DeFi dashboards, token platforms, NFT marketplaces, and crypto wallets. Web3-native design that converts.
explore
Blockchain Tech Development
Transform complex concepts into powerful infrastructures. Our team builds secure solutions that scale
explore
Crypto Fundraising
Connect with investors who truly understand your vision. We match you with the perfect funding partners
explore
Web3 GTM Strategy
Design launch plans that create immediate traction. We help you avoid costly mistakes common to new projects
explore
Blockchain PR
Bridge the gap between your project and media coverage. We transform achievements into stories
explore
Crypto Influencer Marketing
Connect with authentic crypto KOLs to expand your reach and drive meaningful engagement
explore
Crypto Growth Hacking
Skip the slow growth phase. Our strategies turn casual users into passionate advocates of your project
explore
Crypto Community Management
Transform community members into passionate advocates. We create spaces where members actively participate
explore
Crypto Social Media Management
Turn quiet channels into active communities. We handle your entire social presence with strategic content
explore
Web3 Branding
Create a standout brand that connects with crypto users. Our designs help your project get noticed
explore
What Sets Us Apart
Strategic marketing solutions tailored for the decentralized future
Blockchain Marketing Expertise
We understand DeFi, NFTs, and crypto projects inside and out. We make your project more visible and get more people using it.
24/7 Community Management
We build active Web3 communities people want to join. We handle moderation and protect from scammers and spam.
Crypto Native PR & Media
We get your project featured in crypto publications and connect you with blockchain influencers who matter.
Data-Driven Growth Hacking
We use real blockchain data to improve your marketing. Just strategies that work based on actual numbers.
Comprehensive Web3 Services
We handle everything from token launches to Web3 branding to app promotion. One team for all marketing needs.
Proven Blockchain Success
We've helped 300+ Web3 projects grow since 2022, including DeFi protocols, NFT marketplaces, and Layer 2 solutions.
We’re thrilled to dive into your Web3 project and uncover how Cohort Marketing can supercharge your growth!
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
Oops! Something went wrong while submitting the form.
Frequently Asked Questions
What is included in a blockchain advertising campaign?
Every campaign includes platform certification and compliance work, audience research, creative production, campaign build and daily optimization, and conversion tracking. We run Google Ads, X, and Web3-native networks such as CoinGecko and CoinMarketCap, and we set up attribution that connects ad clicks to wallet connections. You approve creative and targeting before anything goes live.
What drives the cost of crypto advertising?
Three things: media spend, the number of platforms in scope, and how much compliance work your jurisdiction requires. Certification on Google and Meta takes setup time before a single impression runs, and restricted markets need separate creative sets. Management scope is quoted separately from media budget, so you always see what goes to platforms and what goes to the team.
How long before a crypto ad campaign produces results?
Approval comes first, and certification on Google or Meta can take one to three weeks depending on jurisdiction. Once campaigns are live, expect the first two weeks to be learning and creative testing, with meaningful cost-per-conversion data from week three onward. Web3-native networks launch faster because they do not require certification.
How is blockchain advertising different from KOL marketing?
Advertising buys placement directly from platforms, so you control targeting, budget, and pacing, and you can turn it off at any time. KOL marketing borrows the audience and credibility of a creator, which builds trust but gives you less control over timing and message. Most projects run both: ads for scale and measurable acquisition, KOLs for credibility.
Can you guarantee my ads will be approved?
No. Platform review is discretionary and policies change, so no agency can guarantee approval. What we can do is reduce rejections by reviewing creative and landing pages against current policy before submission, configuring geo-targeting for restricted markets, and handling appeals when a rejection is wrong. If a placement is refused, we shift budget to channels that are already approved.