Crypto KOL Campaign Budget Calculator

Quick answer: a typical 2026 TGE KOL wave uses 15 to 40 influencers across tiers and costs $15K to $120K. Set how many KOLs you plan per tier below, using real 2026 market ranges from our campaign data, and get an instant budget plus estimated wallet activations.

Nano KOLs
1K to 10K followers · $200 to $1,500 per post · 8 to 15% engagement
Micro KOLs
10K to 50K followers · $500 to $5,000 per post · 5 to 10% engagement
Mid-tier KOLs
50K to 250K followers · $2,500 to $15,000 per post · 3 to 6% engagement
Macro KOLs
250K to 1M followers · $10,000 to $50,000 per post · 1.5 to 4% engagement
Mega KOLs
1M+ followers · $25,000 to $200,000 per post · 0.5 to 2% engagement
Total KOL posts
20
Budget range
$45,000 to $270,000
Est. wallet activations
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Est. cost per wallet
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Wallet estimates use our 2024 to 2026 attribution benchmarks (wallets activated per $1K by tier). Industry-standard agency pass-through mark-up is 15 to 25%, and we disclose ours. Estimates are directional, not a quote.

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Full pricing context: Crypto Marketing Costs Breakdown 2026 · Top 50 Crypto KOLs by ROI tier