IEO Marketing Agency for Exchange Launches
Quick answer: As an IEO marketing agency, Cohort Marketing markets Initial Exchange Offerings end to end: building buyer demand ahead of your sale and trading momentum after listing. We align KOLs, PR, community and paid media to your exchange's launchpad rules and listing timeline.
An IEO gives you the exchange's credibility; we give you the demand to make the listing perform, backed by a 5,000+ KOL network and 500+ campaigns run since 2022 across major exchange launchpads.

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Why IEOs still need marketing
A listing alone won't fill your sale. We build awareness and trust in the weeks before, so allocation sells through and the token opens with real volume rather than immediate sell pressure. Exchanges vet the projects they list, but that vetting doesn't market the sale for you: buyers still need a reason to show up on launch day, and that reason has to be built before the countdown starts, not during it. We start outreach the moment your listing date is confirmed, not the week the sale opens.


IEO campaign components
Pre-sale KOL seeding, tier-one and crypto-native PR, community growth on Telegram and Discord, exchange-aligned creative, and post-listing volume support to defend the open. Creative and messaging get built to each exchange's format and audience: a major-launchpad rollout reads differently to buyers than a smaller regional exchange listing, even for the same token, and we brief creators accordingly instead of running one script everywhere. Community growth also front-loads FAQ and support content, so new buyers arriving from the exchange don't flood your team with questions your Discord could already answer.
Exchange-aware execution
We tailor messaging to the exchange audience and launchpad mechanics, coordinating timing so KOL posts, PR and community pushes peak around the sale and listing windows. Subscription-based, lottery, and first-come-first-served sale formats each change how urgent your messaging needs to be and when: a lottery sale needs awareness weeks out, while an FCFS sale needs a hard countdown push in the final 48 hours. We build the calendar around whichever format your exchange runs, and adjust mid-campaign if allocation demand is tracking below plan.


Track record
500+ campaigns and 300+ projects since 2022, with a 5,000+ KOL network, focused on sell-through and healthy post-listing price action. We coordinate with your market maker and exchange listings team so social momentum, liquidity, and the sale calendar line up instead of fighting each other, and we stay on through the first weeks of trading to defend the open, since that window is when new listings are most vulnerable to panic selling. That defense is part of the standard package, not a line item you negotiate after signing.
After each IEO you get a sale report covering what exchanges and investors ask about: subscriptions or tickets against target, traffic and signups by channel and by creator, community growth before and after the sale, and trading volume, holder count and spread through the first weeks. That report also supports your next listing conversation, which our exchange listing marketing work builds on.
Getting started
Tell us your exchange, sale dates and target. We deliver an IEO marketing plan mapped to your launchpad and listing, itemized by channel so you can see exactly where the budget goes before you commit. If your exchange is still to be decided, we can also weigh in on which launchpad fits your token and timeline best.
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What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Primex Finance: Fundraising Challenge
Secured over $200,000 in funding through a KOL round, boosting both development and marketing initiatives ahead of the public token launch
Step App: TGE
Executed successful token generation event (TGE) for a move-to-earn fitness platform, achieving significant holder distribution and trading volume
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
What is IEO marketing?
Demand generation for an Initial Exchange Offering, aligned to the exchange launchpad and listing.
How is an IEO different from an IDO to market?
IEOs lean on the exchange audience and rules; IDOs are decentralized. We tailor the channel mix accordingly.
When should we start?
3 to 6 weeks before the sale for the best sell-through.
Do you support multiple exchange listings?
Yes, including coordinated multi-listing campaigns.
What drives post-listing performance?
Sustained KOL, community and PR momentum plus a credible narrative, all included.





