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Sui Marketing Agency
Quick answer: A Sui marketing agency supports Move-native projects on the Sui network with KOL campaigns, community building, and TGE execution. Cohort Marketing assembles Sui-fluent creators from its 5,000+ KOL network, coordinates launch communications across X and Telegram, and reports results as signups, active wallets, and post-TGE holder retention.
We work with DeFi protocols, games, consumer apps and infrastructure teams building on Sui, from the first testnet announcement through TGE and the months after, when most of the holder retention work happens.
Trusted By Industry Leaders
Why Sui needs a different playbook
Sui's audience is shaped by three forces: the Move language's developer ecosystem (overlapping with Aptos but with different focus), the Sui Foundation's narrative emphasis on consumer-grade UX and object-centric design, and a community culture that rewards technical credibility over hype.
The Sui-native KOLs aren't the same as Ethereum or Solana voices. The technical commentators who matter understand Move-specific concepts (objects, dynamic fields, programmable transaction blocks). Marketing copy that ignores these resonates less, and creators without that fluency get called out fast in Sui's technically literate community.
In practice this means every Sui campaign starts with a short technical brief that creators can use accurately: what your contracts do, what makes them Sui-native, and which claims they should not make.
What we do for Sui projects
Pre-launch: Sui narrative positioning, Move-language developer outreach, Sui Foundation alignment messaging, pre-TGE community seeding on Sui-aligned channels.
Token launch: sequenced KOL campaign with Sui-native voices, DEX listing strategy (Cetus, Aftermath, Turbos), Sui-aligned PR placements, real-time community moderation.
Post-launch: TVL growth campaigns, on-chain attribution via Sui's transparent object model, ecosystem partnership development. Each phase reports back on the same wallet and retention dashboard, so you can see whether spend converts to real users, not just impressions, and shift budget mid-campaign if a channel underperforms.
Most Sui projects need the pre-launch phase more than they expect, because the community is small and well connected, and first impressions travel quickly.
Sui ecosystem segments we serve
Sui DeFi: AMMs (Cetus, Aftermath), lending, liquid staking.
Sui gaming: SuiPlay-aligned games, on-chain gaming projects.
Sui consumer dApps: wallets, social apps and payment apps that rely on Sui's fast, low-cost transactions and simple onboarding.
Sui NFTs: object-centric NFT projects, generative art.
Walrus & SuiNS integrations: projects built on Sui's storage and naming primitives.
Each segment gets its own creator brief and narrative, since a DeFi audience and a consumer-app audience respond to very different proof points and read different channels. DeFi users want yields, audits and liquidity; gamers want gameplay footage and fair token design; consumer-app users want to see the app working on a phone. We don't run one generic Sui pitch across all five.
Our Sui KOL & community network
Vetted Sui-aligned KOLs across X, Discord, and YouTube. Move-language technical commentators, Sui Foundation-aligned analysts, and consumer-app community voices. Tier-rated for authentic engagement.
The Sui-native roster is still smaller than Ethereum's, and the best-known accounts get pitched by every project in a busy TGE month. To avoid relying on the same few names, we search our broader 5,000+ vetted network for creators with Move fluency and a history of accurate Sui content, then test them with smaller posts before the main launch wave.
For community, we set up Discord and Telegram with verification bots and moderators who know Sui wallets and common Sui scams, so questions about gas, objects or bridging get correct answers.
What you get when you work with us
Senior Sui-aware strategist, KOL campaign manager, 24/7 community moderation, content lead, PR lead with active Sui ecosystem relationships, on-chain attribution dashboards.
This is the same pod structure we run across other Move-language and new-chain launches, adapted to Sui's object-centric model and consumer-UX narrative rather than an EVM playbook copied onto a different chain. Weekly reporting ties every deliverable back to your specific TGE or growth OKRs: wallets created, transactions per active user, holders after 30 days and cost per retained user by channel. If a channel stops producing active wallets, the report says so and its budget moves to the channels that are still working.
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What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
How is a Sui marketing campaign scoped in 2026?
Sui campaigns are typically scoped over 3+ months with a Sui-native KOL pod, ecosystem partner co-marketing, and short-form narrative content. Sui-native KOL rosters are smaller than those on Ethereum, but engagement quality is high, so scope is built around a tighter creator set rather than broad coverage.
How is Sui marketing different from Aptos?
Both use Move but the ecosystems diverged. Sui emphasizes consumer-grade UX and object-centric design. Aptos emphasizes institutional-grade reliability and developer tooling. KOL rosters overlap partially but communities are distinct.
Do you work with SuiPlay or gaming-specific Sui projects?
Yes. Sui gaming has its own KOL roster and community channels (different from Sui DeFi KOLs). We run dedicated playbooks for Sui gaming launches.
How quickly can you launch a Sui campaign?
2-3 weeks from kickoff. Sui ecosystem is small enough that founder outreach to Sui-aligned creators moves fast.
Do you help with Sui Foundation alignment or grants?
We do not write grant applications but we help build the marketing footprint (PR, community, on-chain traction) that strengthens grant candidacy.