Web3 GTM Strategy & Blockchain Launch Agency

The plan is built in four steps, each with a written output your team signs off before we move on.

1. Research. Interviews with your team and, where possible, early users; a review of five to ten competing products, their messaging, channels and token design; and a look at which communities and creators your target users already follow.
2. Positioning. One sentence on who the product is for and why it beats the alternative, then the three to four messages that support it. Every later piece of content is checked against this.
3. Incentives and tokenomics review. We check whether points, airdrops, referral rewards or emissions reward the behavior you actually want, and flag designs that will mostly attract farmers.
4. Channel plan. Which channels go first, rough budget per channel, and the metric each one is judged on.

The final document is meant to be executed, by your team or ours. A typical plan contains:

• Positioning and messaging. The core message, proof points, a short glossary so everyone describes the product the same way, and examples for X posts, the website hero and pitch decks.
• Launch calendar. Week-by-week activity for the 30 days before launch, launch week itself, and the 60 days after, including who posts what and which announcements need PR or creator support.
• Channel budget. A suggested split across creators, PR, community, paid and content, with the reasoning behind it.
• Scaling stages. What changes after launch: new markets, new user segments, listings, and the signals that tell you when to move to the next stage.
• Measurement sheet. The metrics for each phase and where the data comes from.