Crypto Marketing Agency in Singapore

Singapore-based and APAC-targeting teams choose Cohort Marketing for regional reach, MAS-aware messaging and event-led credibility. The first thing we establish is which rules apply to you, because that decides the channel mix more than budget does.

Three common regulatory positions

• Licensed or applying DPT service providers. Exchanges, brokers, custodians and payment firms dealing in digital payment tokens fall under the Payment Services Act and MAS guidelines on promoting DPT services to the public. Retail promotion in Singapore is off the table, so the plan rests on PR, events, search and owned channels, with creator campaigns aimed at overseas markets your licences allow.
• Singapore entities serving only overseas customers. Since June 2025 these firms fall under the digital token service provider regime in the Financial Services and Markets Act, and MAS has said it will grant such licences only in very limited cases. Confirm your status with counsel before any campaign starts.
• Protocols, games and infrastructure that do not provide DPT services. The DPT promotion restrictions target service providers, but general advertising standards still apply, and a token that could be a capital markets product brings the Securities and Futures Act into play. Avoid return promises in every market.

What we bring

• APAC KOL access: creators across English, Chinese, and Southeast Asian audiences.
• Event-driven PR: campaigns timed to Token2049 and regional conferences.
• Community building: multilingual Telegram and Discord operations.
• Search capture: SEO and AI-search visibility for category and branded terms.
• One team: KOLs, PR, content, and community in a single plan.

Questions to ask any Singapore crypto agency

• Which of our channels are off limits under MAS rules, and how will you geo-target creator posts?
• Who checks copy for return claims and risk wording before it goes live?
• Which KPIs will you report each week: meetings booked, signups by market, coverage or search positions?

Projects that need reach beyond Singapore work with the same team through our crypto marketing agency service.

Asian liquidity and community move fast and reward local credibility. We connect your project with the right regional creators and translators so your message lands natively across key APAC markets, not just in English.

In practice that means choosing markets that match your product before booking anyone. Trading products usually start with Korean and Chinese-speaking audiences. Consumer apps and games often do better in Vietnam, Indonesia and the Philippines. Infrastructure projects need developer communities in India and across Southeast Asia. Each market gets creators who post in their own language, moderators who are awake in that time zone, and copy written by native speakers rather than run through a translation tool. Our Asia crypto marketing page covers each market in more detail.