-3.svg)
GameFi Marketing Agency
Quick answer: A GameFi marketing agency promotes Web3 games and play-to-earn projects using gaming KOLs, community building, short-form video, and coordinated launch campaigns. Cohort Marketing sources gaming creators from its 5,000+ KOL network, pairs them with clipping and UGC distribution, and measures campaigns on player signups and in-game wallet activity.
Web3 games compete with both crypto projects and traditional games, so they need marketing that reaches real players, not just speculators. Cohort Marketing helps GameFi projects grow players and communities through gaming KOLs, short-form video, community, and launch campaigns.
Trusted By Industry Leaders
What GameFi Marketing Needs
GameFi marketing needs a player-first playbook, not a token-first one, across six connected pieces.
- Gaming creators: Streamers and creators on Twitch, Kick, and YouTube whose audiences actually play games, not just trade tokens.
- Player-first messaging: Fun and gameplay come first in every brief; tokenomics gets explained second, to players who already like the game.
- Community: Discord and guild engagement built to retain players between updates, not just hype a single launch window.
- Short-form video: Clips and UGC that show real gameplay in action on TikTok and YouTube Shorts, not staged trailers.
- Launch and update campaigns: Coordinated pushes timed to testnet, mainnet, and seasonal releases so momentum does not stall.
- Guild and ecosystem partnerships: Access to existing player networks through established Web3 gaming guilds.
What We Do For GameFi Projects
We build player-first growth for Web3 games, from first players to ongoing seasons.
- Gaming KOL and streamer campaigns: Creators from our 5,000+ network who cover Web3 gaming to audiences that actually play.
- Short-form video, clips, and UGC: Gameplay-first clips built for TikTok, Shorts, and X, at CPMs typically $0.02 to $0.10 per view.
- Discord community and guild activation: Moderation and events that keep players engaged and coordinated with in-game seasons.
- Launch, season, and update campaigns: Coordinated waves around testnet, mainnet, and every major content drop.
- PR and ecosystem partnerships: Coverage and co-marketing with guilds, launchpads, and gaming-focused media.
- SEO and AI-search visibility: Search and AI-answer presence for the game's name, mechanics, and economy.
Players, Not Just Speculators
Games that only attract token farmers churn fast. We focus on reaching genuine players through gameplay-first content and gaming creators, so your community sticks around beyond the first incentive. A player who logs in for the airdrop and never returns costs more to acquire than one who tells friends the game is actually fun. Our campaigns are built to find and keep the second kind, measured on returning wallets and session activity, not just downloads or wallet connects on day one. When the game is a persistent world with land, wearables or brand partners, our metaverse marketing playbook adds in-world events and platform activations.
Built For Web3 Gaming Cycles
From testnet and beta to mainnet launch and ongoing seasons, we plan campaigns around your game's milestones to keep players engaged and growing over time. Each phase gets a different creator mix and message, so a testnet cohort of hardcore players is treated differently from a mainnet audience discovering the game for the first time.
A typical cycle: in closed testing, a few creators who play the genre get early access and share honest feedback on stream. At open beta, a wider creator wave and a clip program bring volume while Discord events give new players something to do. At mainnet, PR and larger streamers announce the launch alongside in-game rewards. Between seasons, patch notes become short videos and creator challenges so the game stays visible.
Season updates get their own smaller push instead of going out unannounced.
Launch Checklist For A Web3 Game
Run through this before a testnet, mainnet or season launch. Each item is a point where GameFi campaigns lose players they have already paid to acquire.
- No wallet wall: let players start with an email or guest login and create the wallet in the background. Every extra step before the first match costs you new players.
- Store and platform rules: Steam does not accept games that issue or trade crypto or NFTs, while the Epic Games Store does, and Apple and Google have their own rules for in-app NFT sales. Plan distribution before you plan creators.
- Bot and farmer controls: sybil checks on rewards and quests, so your retention data reflects people, not scripts.
- Retention targets set in advance: day 1, day 7 and day 30 return rates by acquisition source, so you can tell which creators brought players and which brought farmers.
- Something to do in week two: a quest line, tournament or guild event scheduled before launch, not after the numbers drop.
- Creator access: streamers get early builds and enough time to learn the game, because a creator struggling with the controls live on stream sends the wrong message to every viewer.
For streamer-led launches, our GameFi influencer marketing page covers creator selection in more depth.
Related solutions
Other Services
Blockchain Marketing Expertise
Leverage our deep understanding of DeFi, NFTs, and crypto ecosystems to skyrocket your project's visibility and user adoption
explore
Streamer Sponsorship Management
End-to-end streamer sponsorship management: sourcing, concurrent forensics, deal negotiation, contracts, compliance briefs, and weekly FTD reporting.
explore
Casino Clipping Campaigns
Managed clip campaigns for casino operators: footage sourcing, editor pods, compliance review, account seeding, and FTD attribution at $1-5 per 1,000 views.
explore
Casino Streamer Sponsorships
Booking and managing Kick, Twitch and YouTube casino streamers: vetting, deal structures, compliance and clipping that turns sessions into evergreen acquisition.
explore
Casino VIP Player Marketing
VIP and high-roller programs for operators: tier design, host playbooks, personal offers and reactivation that protect the players who drive most of your GGR.
explore
Crypto Casino Launch Marketing
Launch program for new crypto casinos: positioning, KOL and streamer waves, affiliate program setup and community build to the first 1,000 depositors.
explore
Robinhood Chain Marketing Agency
Full-stack marketing for teams on Robinhood Chain: KOL campaigns, token launches, PR, clipping and community operations.
explore
iGaming & Casino Marketing
Creator campaigns, clipping, affiliates and paid media that can pass review for casinos and sportsbooks.
explore
UGC Creator Sourcing
UGC creator sourcing and vetting from a 3,000+ UGC creator roster: audience checks, niche fit, contracting, rights and bench depth for volume.
explore
Crypto UGC Content Production
End-to-end crypto UGC content production: scripting, creator direction, editing, localisation and platform-ready cuts, delivered weekly.
explore
Crypto Influencer Marketplace
Browse 5,000+ vetted crypto influencers by platform, chain and language, with engagement data shown before you book.
explore
MiCA License Support for Crypto Projects
MiCA license support for crypto projects: jurisdictions, costs, 9 to 15 month timelines via vetted legal partners, plus EU marketing built in parallel.
explore
YouTube Influencer Marketing
Dedicated reviews, integrations and explainers with trusted crypto YouTubers: long-form content that keeps converting.
explore
Crypto Micro-Influencer Marketing
Activate niche crypto micro-influencers with highly engaged audiences for efficient, authentic, high-converting reach.
explore
KOL Campaign Management
End-to-end management of your crypto KOL campaigns: outreach, contracts, scheduling, deliverables, and reporting.
explore
Crypto KOL Marketing
Source, brief and track KOLs on X, YouTube, Telegram and TikTok against a written brief.
explore
Crypto TikTok Marketing
Algorithm-native TikTok campaigns for crypto and Web3: creators, clipping, and short-form video that reach retail at low CPMs.
explore
UGC Creator Management
UGC sourcing, briefs, QA and a weekly volume of short-form you can actually publish.
explore
Blockchain Marketing Agency
End-to-end marketing for L1/L2s, DeFi and token launches, scoped to the markets you can actually reach.
explore
Token Launch Clipping Campaigns
Performance-driven clipping campaigns built around your TGE, presale, or exchange listing, measured in views, wallets, and on-chain conversions.
explore
Crypto Clipping Agency
Same-day clips for TikTok, Reels, Shorts and X, written to the product story rather than a generic hook.
explore
Blockchain Promotion Agency
Blockchain promotion agency amplifying crypto projects through KOL campaigns, PR placements, community events, and cross-protocol partnerships. Maximum visibility, minimum noise.
explore
Blockchain Advertising Agency
Blockchain advertising agency navigating crypto ad restrictions across Google, Meta, X, and Web3-native platforms. Compliant campaigns that drive real conversions.
explore
Blockchain Design Agency
Specialized blockchain design agency creating UI/UX for DeFi dashboards, token platforms, NFT marketplaces, and crypto wallets. Web3-native design that converts.
explore
Blockchain Tech Development
Transform complex concepts into powerful infrastructures. Our team builds secure solutions that scale
explore
Crypto Fundraising
A narrative pack an allocator can finish. We do not sell warm intros as the product.
explore
Web3 GTM Strategy
A launch plan with dates, owners and a definition of done — not a 40-page GTM PDF.
explore
Blockchain PR
Turn a product milestone into one story, one embargo, and outlets that will run it.
explore
Crypto Influencer Marketing
Pair the product with creators who already talk to that market, then brief and track them.
explore
Crypto Growth Hacking
Skip the slow growth phase. Our strategies turn casual users into passionate advocates of your project
explore
Crypto Community Management
Named mods, a tone of voice, and rituals so the chat stays usable.
explore
Crypto Social Media Management
A posting timetable for X, Telegram and the rest — product notes, not filler.
explore
What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Swissmoney: Verified Users Acquisition
Onboarded 32K German-speaking users and cut CPA 4x for a Swiss crypto-banking platform
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
Oops! Something went wrong while submitting the form.
Frequently Asked Questions
What is a GameFi marketing agency?
A GameFi marketing agency helps Web3 games and play-to-earn projects grow players and communities through gaming creators, short-form video, community, and launch campaigns.
How is GameFi marketing different from token marketing?
GameFi marketing leads with gameplay and fun, targets real players through gaming creators, and focuses on retention, not just token speculation.
Do you work with gaming KOLs and streamers?
Yes. We work with gaming creators and streamers whose audiences actually play, plus guild and ecosystem partners.
Can you support game launches and seasons?
Yes. We plan coordinated campaigns around testnet, mainnet, releases, and seasonal updates.
How do you retain players?
Through gameplay-first content, community and guild engagement, and ongoing campaigns rather than one-off incentive spikes.