Crypto Launchpad Marketing Agency That Fills Allocations
Quick answer: Cohort Marketing is a crypto launchpad marketing agency serving two audiences: launchpads that need a steady pipeline of quality projects and investors, and projects launching on a pad that need allocation demand. We drive applications, whitelist signups and listing-day momentum with KOLs, PR, community and paid.
A launchpad is only as strong as the demand behind each sale. We supply it, on both sides of that equation, from application to listing day and every stage in between.

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For launchpads
Grow your investor base and project pipeline with always-on KOL, PR and community programs that position your pad as the place serious launches happen. That reputation compounds: strong pipeline attracts better projects, and better projects attract more serious investors, so the flywheel gets easier to spin the longer it runs. We build the always-on content and outreach cadence that keeps your pad visible between sales, not just during them, so awareness doesn't reset to zero every time a launch ends.
For a pad, the numbers that matter are applications from quality projects, verified investor wallets, participation rate per sale, and how listed tokens trade in their first month. We report on those rather than follower counts, and shift spend toward the channels that bring in investors who actually commit to allocations.


For projects launching on a pad
We build the warm whitelist and narrative that make your allocation sell through and your listing open strong. That means seeding your story with the KOLs your target buyers already follow weeks before the sale opens, so applications arrive already convinced rather than cold. A launch with a warm audience clears its hard cap faster and opens with real holders, not flippers looking for a quick exit on day one, which matters just as much to the launchpad's reputation as it does to yours.
Full-funnel execution
Narrative and creative, KOL seeding across X, Telegram and YouTube, PR placements, Telegram and Discord community, and paid amplification, sequenced to your sale window. Each channel is timed to a phase of the funnel: awareness before applications open, credibility while the whitelist fills, and urgency in the final days before allocation closes. Nothing runs in isolation, so momentum builds instead of spiking and fading, and every channel hands off to the next instead of competing for the same attention at the same time.
A typical sale window runs six to eight weeks: two to three weeks of narrative and KOL seeding, two weeks of application and whitelist pushes, then a final week of countdown content, AMAs and paid retargeting. You work from one shared calendar and get a weekly report on applications, whitelist signups and cost per signup by channel.


Proven in launch environments
500+ campaigns, 300+ projects and a 5,000+ KOL network since 2022, applied directly to allocation demand and post-listing momentum. That track record spans launchpads and the projects that launch on them, so we understand both sides of the table: what makes a pad attractive to serious founders, and what makes a sale fill fast once it opens. Few agencies have run both sides enough times to know where each one usually breaks, from an under-marketed pad to an over-hyped sale that dumps on day two.
Getting started
Tell us whether you're a launchpad or launching on one, plus your timeline. We return a tailored launchpad marketing plan with channel mix, sequencing and a realistic budget range, so you know what to expect before committing spend, and where the biggest risk to your timeline sits.
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What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Primex Finance: Fundraising Challenge
Secured over $200,000 in funding through a KOL round, boosting both development and marketing initiatives ahead of the public token launch
Step App: TGE
Executed successful token generation event (TGE) for a move-to-earn fitness platform, achieving significant holder distribution and trading volume
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
Do you market launchpads or projects launching on them?
Both, with tailored programs for each.
How do you drive allocation demand?
Warm whitelist building, KOL seeding, PR and community ahead of the sale.
Can you grow the project pipeline of a launchpad?
Yes, via always-on positioning, PR and outreach programs.
When should launch marketing begin?
4 to 6 weeks before sale for projects; ongoing for launchpads.
What is included?
Narrative, KOLs, PR, community and paid, sequenced to the sale window.





