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The NFT PR Agency That Gets Collections Covered
Quick answer: An NFT PR agency secures press for drops, collections, and marketplaces across top crypto media, pairing press release distribution with founder visibility. Cohort Marketing pitches NFT stories to established crypto media contacts, times coverage around mint and reveal dates, and syndicates announcements to reach collectors at scale.
A great NFT drop dies in silence without coverage. Cohort Marketing is a PR agency built for NFTs: we secure earned media for collections, marketplaces, NFT games and creators across the publications and communities that actually move mint demand. Since 2022 we have placed 300+ Web3 projects in tier-1 crypto media and turned headlines into holders.
Trusted By Industry Leaders
Why NFT Projects Need Specialist PR
NFT PR works because it is written by people who understand NFTs, not treated like any other tech launch.
- Attention is the whole game: NFT value is driven by narrative and visibility. Without consistent press, even strong art and tech stay invisible, and PR builds the credibility that converts floor-watchers into minters.
- Generic PR firms do not get NFTs: Pitching an NFT drop is not the same as pitching a SaaS launch. We speak the language of CT, Discord, and the editors who cover Web3, so your story actually lands.
- Earned media compounds trust: A feature in a respected outlet outlasts any ad. It signals legitimacy to collectors, partners, and exchanges, and pairs well with our NFT marketing agency services for full-funnel impact.
Our NFT PR Services
Our NFT PR services cover the full media lifecycle, from first pitch to crisis response.
- Media relations and placements: Targeted outreach and placements across leading crypto and NFT publications, plus mainstream tech where the story fits.
- Press release writing and distribution: Launch, mint, partnership, and roadmap announcements written to get picked up, then distributed across crypto newswires.
- Founder and creator visibility: Thought-leadership, interviews, podcasts, and X presence that build the personal brand behind the project.
- Crisis and reputation management: Rapid, on-narrative response when sentiment turns, protecting your community and your floor price.
PR for Every Corner of NFTs
NFT PR flexes across three distinct categories, each with its own media map, audience, and timing around mint day.
- PFP and art collections: Build hype and credibility ahead of mint and sustain coverage across secondary markets.
- NFT marketplaces and tools: Position your platform as the category leader with sustained, recurring coverage rather than a single launch story.
- NFT games and metaverse: Reach players, guilds, and gaming media directly, and pair coverage with in-world events through our metaverse marketing services. For broader announcements, see our crypto PR agency services.
Our NFT PR Process
Our NFT PR process runs through four stages, from angle to amplified coverage.
- 1. Narrative and angle: We sharpen your story into angles editors actually want to publish, instead of a generic launch announcement.
- 2. Media targeting: We map the right outlets, journalists, and creators for your collection and its mint timing.
- 3. Outreach and placement: We pitch, follow up, and secure coverage timed around your mint or milestone, not whenever an editor gets to it.
- 4. Amplification and reporting: We amplify placements across social and KOLs, then report on reach and sentiment.
Coverage That Drives Mints, Not Just Vanity
Coverage only counts if it moves your funnel, not just your clip count.
- Tied to your funnel: Every placement is timed and amplified to drive traffic to your mint, marketplace, or community at the moment it matters most.
- Measured properly: We track reach, referral traffic, and sentiment, not just a clipping list, so you see real impact on mint volume.
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How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
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Campaigns and retainers for protocols, tokens, wallets and iGaming
Zerion wallet: Social Media Presence
Doubled social media presence to 117K followers in 6 months for a leading DeFi wallet through targeted content strategy
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Step App: TGE
Executed successful token generation event (TGE) for a move-to-earn fitness platform, achieving significant holder distribution and trading volume
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
What does an NFT PR agency do?
An NFT PR agency secures earned media for NFT projects (press coverage, interviews, press release distribution and founder visibility) across crypto and mainstream outlets to build credibility and drive mint demand.
Which publications can you get our NFT project into?
We place projects across leading crypto and NFT media and relevant mainstream tech outlets, matched to your story and timing. Targets are scoped to your launch during the first strategy call.
When should we start NFT PR, before or after mint?
Before. The strongest results come from building narrative and securing coverage in the weeks ahead of your mint, then sustaining momentum through and after launch.
Do you write the press releases?
Yes. Our Web3-native writers produce launch, mint, partnership and roadmap releases built to get picked up, then handle distribution across crypto newswires and direct media outreach.
Can you combine PR with NFT marketing and KOLs?
Absolutely. NFT PR works best alongside influencer campaigns, community management and paid. We coordinate all of it so coverage and amplification compound.