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The Blockchain Marketing Agency That Moves On-Chain Metrics
Cohort Marketing is a full-stack blockchain marketing agency built for the projects that need real growth, not vanity metrics. Since 2022 we've delivered 500+ campaigns for Layer 1s, Layer 2s, DeFi protocols, token launches, and exchanges across Ethereum, Solana, Base, Polygon, Arbitrum, Avalanche, Sui, Aptos, Monad, TON, and Hyperliquid.
Our 5,000+ vetted KOL network, battle-tested go-to-market playbooks, and on-chain attribution give your blockchain project the unfair advantage it needs in the noisiest market on earth.
Trusted By Industry Leaders
What a Blockchain Marketing Agency Actually Does
A blockchain marketing agency is fundamentally different from a traditional digital marketing agency. The audience is on-chain, the channels are crypto-native, and the attribution model measures wallets and trading volume, not just clicks and impressions.
Cohort Marketing runs the full stack:
- KOL campaigns with verified Web3 influencers
- 24/7 community management across Telegram and Discord
- PR placements in CoinDesk and Cointelegraph
- Growth-hacking via airdrops and quest campaigns
- Web3 branding
- GTM strategy
- On-chain analytics
One team, one accountable owner, measurable ROI.
Who We Work With: Layer 1s, Layer 2s, Infrastructure and Enterprise Teams
This service is built for teams that run a chain or the infrastructure other projects build on. Their growth problem has three audiences at once (developers, users and liquidity, and partners or institutions), and each one needs a different channel mix. Here is what the managed engagement covers for each type of team.
Layer 1 Protocols
- Ecosystem narrative: a clear lane (DeFi, payments, gaming, RWAs, consumer apps) and the proof points behind it, refreshed as the market moves
- Developer acquisition: technical KOLs, hackathon and grant amplification, docs and tutorial content
- Testnet and mainnet activation: quest campaigns, incentive seasons and KOL waves timed to upgrades and launches
Layer 2s, Rollups and Appchains
- Bridge and onboarding funnels: campaigns aimed at active users of adjacent ecosystems
- Liquidity partner launches: coordinated pushes with the DEXs and lending markets deploying on your chain
- Share of voice tracking: mindshare measured against competing L2s so narrative work is judged on data
Infrastructure Providers
Oracles, RPC and data providers, wallets, bridges and rollup-as-a-service platforms sell to builders, so the work looks closer to B2B marketing: positioning for technical buyers, integration case studies, docs SEO and comparison content, founder thought leadership, and a visible presence at events such as Devcon, EthCC and Token2049.
Enterprise Blockchain Teams
Enterprise and institutional products need analyst-grade content, credible PR and executive positioning instead of retail hype. KOL and community work is scaled down or aimed at developers, and success is measured in qualified pipeline and partner meetings rather than follower counts.
Application-layer teams (DeFi protocols, exchanges, token launches, NFT and GameFi projects, AI agent and DePIN projects, prediction markets) work with the same team and process. What changes is the channel weighting, which we set during the audit.
Our Proven Process
- Onboarding & Audit: we deep-dive into your tokenomics, competitive landscape, and existing community health to identify the biggest growth levers
- Strategy Development: custom go-to-market plan tailored to your project stage (pre-launch, post-TGE, or scaling an established protocol)
- Multi-Channel Execution: KOLs, community, PR, social, paid, and growth deployed in parallel with weekly performance syncs
- Tracking & Optimization: real-time dashboards tracking wallet growth, social engagement, trading volume, and sentiment. We iterate fast on data, not gut feelings.
Why Cohort Marketing vs Other Blockchain Marketing Agencies
- 500+ campaigns delivered since 2022: through bulls and bears
- 5,000+ KOL network: the largest vetted influencer database in Web3, tiered from nano to macro, including technical and developer voices
- On-chain attribution: we track results down to the wallet, not just the click
- No lock-in contracts: month-to-month because results speak for themselves
- Crypto-native team: the people running your account use the products they market
- Full-stack capability: KOLs, community, PR, social, paid, growth, and branding under one roof
Which page fits you: this page covers the full managed service for chains, infrastructure and enterprise teams. If you run a dApp or protocol and want to see how engagements are scoped and priced, see our Web3 marketing agency for protocols and dApps. If token promotion through KOLs is the priority, with creator rates and compliance rules spelled out, see our crypto marketing agency for token launches. Rollup teams can go deeper on Layer 2 ecosystem growth, and enterprise teams on institutional blockchain marketing.
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What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
What does the Cohort Marketing blockchain marketing service include?
Engagements can cover KOL campaigns from our 5,000+ vetted network, community management across Telegram and Discord, PR placements through 200+ media partners, growth campaigns such as airdrops and quests, Web3 branding, go-to-market strategy, and on-chain analytics. One team owns the whole stack, so channels are sequenced together rather than run by separate vendors.
How is blockchain marketing priced?
Pricing depends on scope, project stage, and which channels you run. Most work is quoted as a monthly retainer covering strategy and execution, with KOL and media fees passed through at cost plus a disclosed markup. Contracts are month to month, so you can scale up or stop without a lock-in period. Every proposal itemizes what each channel costs.
How long before a blockchain marketing campaign goes live?
Onboarding and the audit take about one week. Strategy and creative approval usually add another one to two weeks, and the first KOL and PR placements typically go live in weeks three to four. Community and social work can start sooner. Launch-critical activations tied to a TGE or listing date are planned backward from that date.
How do you measure blockchain marketing results?
Reporting is built on on-chain attribution rather than impressions alone. We track wallet activations, holder count, swap and trading volume, and referral traffic alongside social engagement and sentiment. Each channel gets its own cost per outcome so you can see which creators and placements actually moved metrics. Dashboards update in real time and are reviewed weekly.
We already have an in-house marketing team. Why use an agency?
Most in-house crypto teams are two or three people covering everything. We add capacity where it is hardest to build internally: a 5,000+ vetted KOL network, 200+ media relationships, and campaign operations across time zones. Teams often keep brand, product, and community in house and use us for creator sourcing, PR, and paid distribution.