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Token Marketing Agency: From Presale Hype to Post-Listing Holders
Quick answer: A token marketing agency promotes cryptocurrency tokens across their full lifecycle (presale, TGE, exchange listings, and post-listing growth) using KOL campaigns, community building, PR, and paid media. Cohort Marketing has marketed 500+ token campaigns since 2022 with a 5,000+ KOL network, sequencing hype to peak exactly when liquidity arrives. Most agencies sell shoutouts; we sell a sequence, because a token's biggest risk usually isn't lack of attention: it's attention that peaks on the wrong day, before anyone can actually buy.
Trusted By Industry Leaders
Token marketing is a timing business
The same budget produces a 10x different outcome depending on sequencing. Announce too early and attention decays before anyone can buy; run KOLs after listing and you are paying to exit-liquidity your own community. We build campaign timelines backward from your listing and unlock schedule: narrative seeding, community ramp, KOL waves, and listing-day amplification each in their window. Vesting and unlock dates matter as much as the TGE date itself: a KOL wave the week before a large unlock can do more harm than good, so we map your cap table before we map media. The full sequence lives in our token launch marketing stack and launch checklist.
Presale and fundraising promotion
For presales, IDOs and IEOs, credibility drives conversion: audited claims, KOLs with disclosure standards, AMAs with real Q&A, and landing pages that answer investor objections before they're asked. We coordinate launchpad requirements, whitelist campaigns, and community quests so your raise fills from believers rather than mercenary capital that dumps at TGE. Tier caps, KYC flow and vesting terms get explained in plain language on the raise page itself, because confused buyers don't convert, and the ones who do tend to be first to sell.
KOL waves with real disclosure standards
Token promos live or die on creator credibility. From 5,000+ vetted KOLs we build tiered waves (research accounts for narrative, mid-tier for reach, regional channels for depth) with disclosure rules, no-guaranteed-price policies, and wallet-tracked performance. Every post carries a disclosure line before it goes live, and every KOL's wallet gets tagged so results tie back to actual token flow, not just impressions. That protects you from compliance blowback and from the fake-engagement accounts that quietly burn most token budgets. See hire crypto KOLs for how our deals are structured.
Listing day and post-listing defense
Listing day needs coordination between exchange comms, market maker, and social: announcement stacking, exchange listing amplification, live Spaces, and clipping floods within the first 48 hours. Then the real work starts: post-listing community defense, holder content cadence, and narrative refresh cycles that keep the chart from becoming the only story. We staff community defense through the volatile early days, answer FUD before it compounds, and keep publishing so your project has something to talk about once the initial pump cools. If liquidity is still open, our market maker introductions and deal term reviews run in parallel with the campaign.
Why token teams choose Cohort Marketing
500+ token campaigns across memecoins, DeFi, infra, and AI narratives since 2022 means we've seen which sequencing works for which category, and which mistakes are the expensive, repeatable ones. We know what each category's buyers respond to and what different tiers of budget realistically buy. One team covers strategy, KOLs, community, PR, and clipping with on-chain reporting, so there's a single point of accountability instead of five vendors pointing at each other when a launch underperforms. Book a free call and get a launch timeline scoped against your listing date.
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What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Step App: TGE
Executed successful token generation event (TGE) for a move-to-earn fitness platform, achieving significant holder distribution and trading volume
Primex Finance: Fundraising Challenge
Secured over $200,000 in funding through a KOL round, boosting both development and marketing initiatives ahead of the public token launch
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Swissmoney: Verified Users Acquisition
Onboarded 32K German-speaking users and cut CPA 4x for a Swiss crypto-banking platform
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
What does a token marketing agency do?
It promotes tokens across presale, TGE, exchange listing, and post-listing phases using KOL campaigns, community building, PR, and paid media, sequenced so attention peaks when people can actually buy.
How much does token marketing cost?
Focused launch pushes start around $20k-$30k; complete presale-to-post-listing programs typically run $50k-$250k depending on KOL tiers, regions, and duration. Budgets should map to your raise size and listing tier.
When should token marketing start?
Ideally 8-12 weeks before TGE: narrative seeding and community ramp first, KOL waves in the final weeks, maximum amplification at listing. Starting after listing is the most expensive mistake in the category.
Do you guarantee price performance?
No, and no legitimate agency does. We guarantee process and deliverables: vetted KOLs with disclosures, transparent reporting, and sequencing discipline. Anyone promising price action is a compliance risk to your project.
Token marketing vs token launch marketing: what is the difference?
Token launch marketing covers the TGE window specifically; token marketing spans the full lifecycle including presale promotion, listing campaigns, and ongoing holder growth after launch. We run both as one continuous program.