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Crypto User Acquisition Agency: Buy Users, Not Impressions
Quick answer: Cohort Marketing is a crypto user acquisition agency that builds full-funnel UA systems for Web3 products (KOL campaigns, clipping, paid media, community and SEO) measured in wallets created, deposits and trading volume instead of clicks. Exchange and app campaigns typically run on $30 to $200+ CPA per funded user or monthly programs from $5K to $20K. 500+ campaigns since 2022.
Trusted By Industry Leaders
Why crypto user acquisition is a different discipline
Crypto user acquisition is the process of turning attention into on-chain users: wallet installs, funded accounts, first deposits, first trades. It breaks the Web2 UA playbook in three places. First, the platforms: Google and Meta restrict most token promotion, so compliant setups and crypto-native channels do the heavy lifting (see our crypto ad networks guide). Second, the funnel: your "signup" is a wallet connection or a KYC'd deposit, and every step can be verified on-chain. Third, trust: crypto users convert on creator and community signals, not banner ads. That's why our UA stack is KOL-led and community-anchored, with paid as an amplifier rather than the engine.
The UA channel stack we deploy
Every program mixes five channels, weighted to your product and region:
- KOL waves: coordinated placements from a 5,000+ vetted network, $15K lean waves to $60K to $120K balanced programs. See crypto KOL marketing.
- Clipping and short-form: 15 to 30 placements per $15K wave for cheap, persistent reach. Estimate volumes with the Clipping CPM Calculator.
- Paid media: compliant Google/X campaigns plus crypto ad networks, run by our crypto PPC team.
- Community funnels: Telegram and Discord onboarding loops via community management.
- Search and AI answers: compounding acquisition through crypto SEO and AEO/GEO.
Attribution: from impression to wallet
We track UA the way growth teams track it, not the way ad dashboards do. Campaign links and creator codes map to signups; exchange and app partners report funded accounts against $30 to $200+ CPA-per-FTD bands (the range we publish for CEX KOL campaigns); on-chain products get wallet-cohort tracking: wallets that touched campaign content, then bridged, deposited or traded. Our wallet activation benchmarks publish what good looks like by tier, so you can hold every channel to a number.
What crypto user acquisition costs
Budgets follow the same bands we publish across the site (full detail in the cost breakdown):
- Performance deals: $30 to $200+ CPA per funded user for exchanges and trading apps, or 20 to 50% rev-share hybrids where volume data supports it.
- Managed UA programs: $5K to $20K/month covering channel management, creator ops and reporting.
- Launch bursts: $15K to $120K KOL waves timed to TGE, listing or feature launches, coordinated with token launch marketing.
What we won't do: sell you impressions. If a channel can't be tied to signups, deposits or wallet actions, it gets cut from the plan.
Why Web3 teams run UA with Cohort Marketing
User acquisition is where crypto marketing gets honest: either users show up on-chain or they don't. Teams pick us because the machine exists: 5,000+ KOLs segmented by chain, language and tier; a clipping network with published CPM math; compliant paid accounts; community ops; and reporting that survives a data team's scrutiny. We've acquired users for CEXs, perp DEXs, wallets, prediction markets and consumer apps across 500+ campaigns since 2022. Reviews on Clutch.
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What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Swissmoney: Verified Users Acquisition
Onboarded 32K German-speaking users and cut CPA 4x for a Swiss crypto-banking platform
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Zerion wallet: Social Media Presence
Doubled social media presence to 117K followers in 6 months for a leading DeFi wallet through targeted content strategy
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
What is a crypto user acquisition agency?
A crypto user acquisition agency acquires verified users for Web3 products (wallet installs, funded exchange accounts, deposits and active traders) using KOL campaigns, clipping, compliant paid media, community funnels and SEO, with attribution tied to on-chain or partner-reported actions instead of clicks.
How much does crypto user acquisition cost?
Exchange and app campaigns typically price at $30 to $200+ CPA per funded user depending on market and user quality, or 20 to 50% rev-share hybrids. Managed UA programs run $5K to $20K/month, with $15K to $120K KOL waves layered on for launches.
How is Web3 user acquisition different from Web2?
Ad platforms restrict most crypto promotion, the conversion event is a wallet or KYC-verified deposit rather than a form fill, and users trust creators and communities over ads. UA programs therefore lead with KOLs, short-form video and community, and use paid as an amplifier.
Can you guarantee a number of users?
On performance deals, yes, you pay per funded user at an agreed CPA once tracking is validated. On managed programs we commit to delivery volume and published benchmark ranges, and we cut channels that miss them. Anyone guaranteeing exact organic user counts upfront is guessing.
Which products does this work best for?
Exchanges, perp DEXs, wallets, trading apps, prediction markets and consumer crypto apps: anything with a measurable activation event. Token launches use the same stack compressed into launch windows via our TGE and token launch programs.