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Crypto SEO Audit: Find Exactly What's Blocking Your Growth
Quick answer: A crypto SEO audit is a full diagnostic of a web3 site's search performance (technical health, content gaps, backlink profile, competitor positioning and AI-search visibility) delivered as a prioritized action roadmap. Cohort Marketing's audit covers 10 categories including crawlability, rendering, E-E-A-T signals and ChatGPT/Perplexity citation footprint, delivered in about 10 working days.
Most crypto sites lose rankings to fixable issues: client-rendered content Google can't see, cannibalizing pages, toxic links from old campaigns, and zero AI-crawler access.
Trusted By Industry Leaders
What the Audit Covers
- Technical SEO: crawlability, indexation, JavaScript rendering, Core Web Vitals, security headers, sitemap and robots.txt hygiene.
- Content & on-page: keyword mapping, cannibalization, thin/outdated pages, metadata, internal linking architecture.
- E-E-A-T: author signals, sourcing, trust pages, critical for YMYL crypto rankings.
- Backlink profile: authority gaps versus competitors, toxic-link risk, anchor distribution.
- AI-search visibility (AEO/GEO): AI-crawler access (GPTBot, ClaudeBot, PerplexityBot), llms.txt, passage citability, and your current citation footprint in ChatGPT, Perplexity and AI Overviews.
- Competitor benchmark: where the top 3 competitors win, and the exact pages/links that would close the gap.
What You Get
Deliverables are built for execution, not shelf-ware:
- A prioritized roadmap: every issue scored by impact × effort, sequenced into a 90-day plan.
- A technical fix list your developers can implement directly (with specs).
- A content plan: pages to create, refresh, merge or prune, mapped to keywords with volume and intent.
- A link acquisition shortlist: the specific referring domains your competitors have and you don't.
- An AI-visibility scorecard: engine-by-engine citation status for your money queries.
- A walkthrough call with our strategist to align your team.
Who It's For
The audit fits three situations: (1) Pre-investment: you're about to spend on content or links and want to aim the budget correctly. (2) Stalled growth: traffic plateaued or dropped after a core update and you need the root cause. (3) Pre-launch: you're rebuilding or launching a site (token, exchange, protocol, tool) and want the architecture right from day one. Exchanges, DeFi protocols, wallets, casinos and agencies have all used it as their SEO starting point.
It is less useful if you have no access to the site code or CMS, because most findings need a developer or editor to act on them. It is also not a ranking guarantee: the audit shows what is holding the site back and in what order to fix it, and results depend on how much of the roadmap your team actually ships.
Process and Timeline
Days 1 to 2: access setup (Search Console, analytics) and query-set definition.
Days 3 to 7: technical crawl, content and backlink analysis, competitor benchmark, AI-citation testing.
Days 8 to 10: roadmap assembly and prioritization.
Day 10: delivery and strategy walkthrough call.
If you engage us for execution afterwards (via our crypto SEO agency retainer, link building, or GEO program), the audit fee is credited into the first month.
During the crawl week we need one technical contact who can answer questions about rendering, redirects and the CMS, which usually takes an hour or two of their time. Anything that puts rankings at immediate risk, such as blocked crawlers or broken canonical tags, is flagged the same day instead of waiting for the final report.
Why Cohort Marketing
We audit as operators, not report factories. The same team has run SEO, PR and KOL campaigns for 300+ web3 projects since 2022, so every recommendation is grounded in what actually ranks and converts in crypto, including the AI-search layer most auditors ignore. You get findings you can act on Monday morning, sized against the real cost of fixing them.
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What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
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Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Swissmoney: Verified Users Acquisition
Onboarded 32K German-speaking users and cut CPA 4x for a Swiss crypto-banking platform
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Zerion wallet: Social Media Presence
Doubled social media presence to 117K followers in 6 months for a leading DeFi wallet through targeted content strategy
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
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Frequently Asked Questions
What is a crypto SEO audit?
A crypto SEO audit is a comprehensive diagnostic of the search performance of a web3 website covering technical health, content gaps, backlinks, E-E-A-T signals and AI-search visibility, delivered as a prioritized fix roadmap.
How much does a crypto SEO audit cost?
Professional crypto SEO audits typically cost $1,500 to $7,500 depending on site size and scope. Cohort Marketing credits the audit fee toward your first month if you continue into an execution retainer.
How long does the audit take?
About 10 working days from access to delivery, including a strategy walkthrough call. Urgent pre-launch or post-penalty audits can be fast-tracked.
Do you audit AI search visibility too?
Yes, we test how ChatGPT, Perplexity, Gemini and Google AI Overviews answer the key queries in your market, check AI-crawler access and llms.txt, and score the citability of your content, alongside the classic technical and content audit.
What do we need to provide?
Read access to Google Search Console and analytics, plus 30 minutes for a kickoff. Everything else (crawling, competitor data, AI-citation testing) we handle with our own tooling.