-3.svg)
Cohort Marketing vs Lunar Strategy: An Honest Agency Comparison
Quick answer: Cohort Marketing and Lunar Strategy are both crypto marketing agencies, and the comparison turns on scope, KOL distribution, content production, and pricing. Cohort Marketing's distinguishing assets are KOL network scale, 5,000+ vetted creators with on-chain attribution, while pricing structure and service bundles determine which agency fits a given Web3 project's stage.
Two well-known crypto marketing agencies with overlapping but distinct strengths. Here is how they compare in 2026: service coverage, network size, ideal client profile and which one fits which type of project.
Trusted By Industry Leaders
Quick Summary: Where Each Agency Wins
Lunar Strategy is one of the most established crypto marketing agencies, with a long track record across DeFi, NFTs, and Web3 infrastructure projects. Their model is consultative and content-led, with strong PR placement capability and a structured marketing-strategy delivery.
Cohort Marketing is built for projects in the high-velocity new categories: Hyperliquid, Polymarket, AI agent tokens, prediction markets, pump.fun launches, perp DEXs. Our delivery is more KOL- and UGC-heavy, faster on iteration, and tuned for Kaito-era mindshare metrics.
Pick Lunar Strategy if: You want a structured strategy engagement with detailed planning, you're targeting traditional DeFi/Web3 verticals, and you prefer a content-marketing-first approach with PR support.
Pick Cohort Marketing if: You're launching in a new category (HL, Polymarket, AI agents, perps), you need KOL + UGC + founder content running as one motion, and you want a partner that ships campaigns in days, not quarters.
Both are real agencies with real results. The differentiator is category fit and execution speed. The breakdown below makes the difference concrete.
Service Coverage
Lunar Strategy covers KOL outreach, community management, content creation, SEO and paid social. Their growth hacking and community management offerings are well regarded. Cohort Marketing covers KOL marketing, crypto UGC video, crypto X growth, community ops, crypto SEO, Web3 branding, token launch GTM, and ships them as an integrated always-on engine. Cohort Marketing tends to be stronger for projects wanting wallet-sign-up attribution across every channel; Lunar Strategy for projects with a specific community-building or content-marketing gap to fill. When comparing coverage, ask each agency which services its own team runs and which are handled by partners, and ask for one live example per channel you plan to buy. At Cohort Marketing, KOL campaigns, UGC video and X growth sit with one team and report into one dashboard against the same goal, so you can see which channel brought the wallet sign-ups.
KOL and Influencer Network
Both agencies run real KOL networks. Lunar Strategy's network is mid-sized and well connected in European and Asian crypto markets. Cohort Marketing's 5,000+ verified KOL network covers top-of-funnel creators, mid-tier influencers and niche analysts across every crypto vertical, with live performance data on past campaigns. For projects needing deep niche coverage (DeFi researchers, prediction markets analysts, memecoin natives), Cohort Marketing typically offers more creator diversity. Both agencies can execute broad awareness campaigns competently.
Ideal Client Profile
Lunar Strategy's sweet spot is DeFi projects, NFT communities and mid-stage Web3 startups looking for community-building and content marketing, typically scoped around longer-running monthly retainers. Cohort Marketing's ideal clients are early-to-mid-stage crypto projects preparing for token launches, listings or major product rollouts, wanting an integrated campaign across KOL + UGC + X growth, typically scoped as multi-month launch programs with a defined event window. Projects needing a single full-stack partner usually fit Cohort Marketing; projects wanting a community-first specialist often fit Lunar Strategy.
When to Pick Which
Pick Lunar Strategy if: your primary need is community building or content marketing, you are a DeFi or NFT project with strong regional focus in Europe or Asia, or you prefer working with a community-specialist agency. Pick Cohort Marketing if: you need an integrated KOL + UGC + X growth engine, you are preparing for a token launch or listing, you want wallet-sign-up attribution across every channel, or you want marketing run as an always-on engine with monthly optimization.
Related solutions
Other Services
Blockchain Marketing Expertise
Leverage our deep understanding of DeFi, NFTs, and crypto ecosystems to skyrocket your project's visibility and user adoption
explore
Streamer Sponsorship Management
End-to-end streamer sponsorship management: sourcing, concurrent forensics, deal negotiation, contracts, compliance briefs, and weekly FTD reporting.
explore
Casino Clipping Campaigns
Managed clip campaigns for casino operators: footage sourcing, editor pods, compliance review, account seeding, and FTD attribution at $1-5 per 1,000 views.
explore
Casino Streamer Sponsorships
Booking and managing Kick, Twitch and YouTube casino streamers: vetting, deal structures, compliance and clipping that turns sessions into evergreen acquisition.
explore
Casino VIP Player Marketing
VIP and high-roller programs for operators: tier design, host playbooks, personal offers and reactivation that protect the players who drive most of your GGR.
explore
Crypto Casino Launch Marketing
Launch program for new crypto casinos: positioning, KOL and streamer waves, affiliate program setup and community build to the first 1,000 depositors.
explore
Robinhood Chain Marketing Agency
Full-stack marketing for teams on Robinhood Chain: KOL campaigns, token launches, PR, clipping and community operations.
explore
iGaming & Casino Marketing
Creator campaigns, clipping, affiliates and paid media that can pass review for casinos and sportsbooks.
explore
UGC Creator Sourcing
UGC creator sourcing and vetting from a 3,000+ UGC creator roster: audience checks, niche fit, contracting, rights and bench depth for volume.
explore
Crypto UGC Content Production
End-to-end crypto UGC content production: scripting, creator direction, editing, localisation and platform-ready cuts, delivered weekly.
explore
Crypto Influencer Marketplace
Browse 5,000+ vetted crypto influencers by platform, chain and language, with engagement data shown before you book.
explore
MiCA License Support for Crypto Projects
MiCA license support for crypto projects: jurisdictions, costs, 9 to 15 month timelines via vetted legal partners, plus EU marketing built in parallel.
explore
YouTube Influencer Marketing
Dedicated reviews, integrations and explainers with trusted crypto YouTubers: long-form content that keeps converting.
explore
Crypto Micro-Influencer Marketing
Activate niche crypto micro-influencers with highly engaged audiences for efficient, authentic, high-converting reach.
explore
KOL Campaign Management
End-to-end management of your crypto KOL campaigns: outreach, contracts, scheduling, deliverables, and reporting.
explore
Crypto KOL Marketing
Source, brief and track KOLs on X, YouTube, Telegram and TikTok against a written brief.
explore
Crypto TikTok Marketing
Algorithm-native TikTok campaigns for crypto and Web3: creators, clipping, and short-form video that reach retail at low CPMs.
explore
UGC Creator Management
UGC sourcing, briefs, QA and a weekly volume of short-form you can actually publish.
explore
Blockchain Marketing Agency
End-to-end marketing for L1/L2s, DeFi and token launches, scoped to the markets you can actually reach.
explore
Token Launch Clipping Campaigns
Performance-driven clipping campaigns built around your TGE, presale, or exchange listing, measured in views, wallets, and on-chain conversions.
explore
Crypto Clipping Agency
Same-day clips for TikTok, Reels, Shorts and X, written to the product story rather than a generic hook.
explore
Blockchain Promotion Agency
Blockchain promotion agency amplifying crypto projects through KOL campaigns, PR placements, community events, and cross-protocol partnerships. Maximum visibility, minimum noise.
explore
Blockchain Advertising Agency
Blockchain advertising agency navigating crypto ad restrictions across Google, Meta, X, and Web3-native platforms. Compliant campaigns that drive real conversions.
explore
Blockchain Design Agency
Specialized blockchain design agency creating UI/UX for DeFi dashboards, token platforms, NFT marketplaces, and crypto wallets. Web3-native design that converts.
explore
Blockchain Tech Development
Transform complex concepts into powerful infrastructures. Our team builds secure solutions that scale
explore
Crypto Fundraising
A narrative pack an allocator can finish. We do not sell warm intros as the product.
explore
Web3 GTM Strategy
A launch plan with dates, owners and a definition of done — not a 40-page GTM PDF.
explore
Blockchain PR
Turn a product milestone into one story, one embargo, and outlets that will run it.
explore
Crypto Influencer Marketing
Pair the product with creators who already talk to that market, then brief and track them.
explore
Crypto Growth Hacking
Skip the slow growth phase. Our strategies turn casual users into passionate advocates of your project
explore
Crypto Community Management
Named mods, a tone of voice, and rituals so the chat stays usable.
explore
Crypto Social Media Management
A posting timetable for X, Telegram and the rest — product notes, not filler.
explore
What Sets Us Apart
How we run the work once a brief is in
Blockchain Marketing Expertise
We work in DeFi, tokens and iGaming every week. The job is visibility that turns into use, not a louder feed.
24/7 Community Management
Telegram, Discord and X with moderation, scam response, and a tone people recognise.
Crypto Native PR & Media
Press when there is a story worth an embargo, and creators who already cover that beat.
Data-Driven Growth Hacking
On-chain, referral and creative numbers on one weekly sheet. If we cannot explain a figure, it does not go in.
Comprehensive Web3 Services
Launches, always-on social, creators and PR under one UK company — not three white-label vendors.
Proven Blockchain Success
Since 2022 we have worked with DeFi, exchanges, wallets and iGaming teams that need a named owner on the brief.
Client Success Stories
Campaigns and retainers for protocols, tokens, wallets and iGaming
Swissmoney: Verified Users Acquisition
Onboarded 32K German-speaking users and cut CPA 4x for a Swiss crypto-banking platform
Gate.io: Trading Volume
Surpassed the $100M monthly trading volume target, averaging $153M through strategic social media and influencer marketing campaigns
Saakuru Labs: Testnet User Acquisition
Attracted 12K testnet users for a Layer 2 blockchain protocol in just 6 weeks through integrated marketing campaigns
Send a short brief. We will reply with whether a campaign, a launch window or a retainer is the right next step.
Send a message — we reply by email only.
What you need from Cohort
Project or/and whitepaper overview
Your core marketing goals
How Cohort works
Any questions about Web3 marketing
We look forward to discussing how Cohort Marketing can accelerate your Web3 project’s success and help you achieve your goals.
See you soon!
Oops! Something went wrong while submitting the form.
Frequently Asked Questions
Is Cohort Marketing bigger than Lunar Strategy?
Cohort Marketing has a larger KOL network (5,000+ verified creators). Agency team sizes fluctuate; better metrics are network size, service coverage and past-campaign performance.
Does Lunar Strategy offer crypto UGC video or X growth as standalone services?
Not as their primary offerings. Crypto UGC video and always-on crypto X growth as dedicated productized services are the Cohort Marketing core focus.
Can I hire both agencies?
Yes. Some projects hire Lunar Strategy for community ops and Cohort Marketing for KOL + UGC + X growth. As long as scope is divided clearly, there is no conflict.
Which agency is better for a DeFi launch?
Both have run many DeFi launches. The Cohort Marketing integrated KOL + UGC + X growth engine tends to produce more measurable wallet sign-up lift; the Lunar Strategy community-first approach tends to fit better for long-horizon community-building projects without a near-term token launch.
How do I decide?
Book a free 30-minute strategy call. We will give you an honest recommendation for your specific stage, budget and goals, including situations where Lunar Strategy is the better fit.