Cohort Inc Ltd · Woking · Company 14205228

CohortMarketing

R14 · Community

Room 14

A Telegram that had been outsourced, then abandoned. Rebuild the room before buying another wave of members.

Sector
Protocol community
Constraint
Hired mods went silent; the chat filled with spam

New members were arriving into a scam pin and a dead welcome bot. Paid acquisition into that room would have been vandalism.

We replaced the mod roster, wrote a tone of voice a stranger could recognise, and put office hours on the calendar.

What we ran

How we judged it

Whether a new member could tell who was in charge within two minutes, and whether rumours died in-channel. Member counts were not the story.

All notes