QY-11 · Community · Press
Quay
An L2 upgrade that users read as downtime. The work was a 72-hour comms war-room, not a launch campaign.
- Sector
- Layer-2 protocol
- Constraint
- Network upgrade week
Support was filling with the same three questions. Creators were guessing. Status-page copy was written like an incident blog.
We put community, press and the founder on one clock: what actually changes, what does not, when to be quiet.
What we ran
- A single source of truth for upgrade copy
- Creator explainers recorded against that copy, not against rumours
- Mod scripts for Telegram and Discord, including scam-token alerts
- A short embargoed note for the two trades that would write it anyway
How we judged it
Ticket volume falling through the upgrade window, and the chat repeating the studio line instead of inventing one. Follower spikes were not the KPI.