HB-02 · All four
Harbour Week
Listing week is logistics. We ran positioning, a small creator bench, community rituals and listing-hour copy on one calendar.
- Sector
- Token listing
- Constraint
- Ten-day window, almost no existing audience
There was no folklore about overnight launches. Ten days, four desks, a written definition of done: the people who were supposed to care knew the hour.
Founder-led posting on X carried more weight than a rented podium of accounts that had never used the product.
What we ran
- A six-post founder sequence before the listing hour
- A short creator bench briefed on the actual listing, not a generic ticker
- Community prompts that did not ask anyone to ‘ape’
- Support copy and a status note ready before the books opened
How we judged it
Whether the listing hour had a story attached to it, and whether the community still had somewhere to go the morning after. We do not publish trading-volume trophies.