LL-08 · Distribution · Community
Ledgerline
A wallet that had done nothing wrong, in a week when every wallet looked guilty. The job was calm education, not a comeback tour.
- Sector
- Self-custody wallet
- Constraint
- Sector-wide scare, not their incident
Retail was being told to ‘move funds’. Phishing sites appeared within hours. A growth burst would have looked like a hustle.
We paused promotional cuts and ran a short series: what to check, what not to click, how the product actually holds keys.
What we ran
- A freeze on launch-style creative for ten days
- Founder-voiced threads and a single YouTube explainer
- Mod lists of known phishing domains, updated twice a day
- A landing path to docs, not to a referral code
How we judged it
Support quality and return visits to the docs. We do not report a vanity signup spike from a fear week.